What You’d Find Out from Your Customers If Only You’d Ask…

Customer feedback can increase your revenues. It can tell you about the performance of your sales force, the effectiveness of your marketing, the quality of your product and the power of your competitors.
But only if you do it right, and the perfect way to achieve this is Voice of the Customer feedback integrated with your lead management system.

Think about it…a lead comes in through marketing activities and is fostered through the sales process, either ending in a sale for your company or a decision to purchase another product (or not to purchase at all). That lead is a prime target for asking the questions you need to know to make your business better.

MillerPierce’s proprietary lead management tools have been helping customers get this automatic customer feedback for years. With the introduction of NitroMojo, a web-based lead management application set to launch in the beginning of 2010, users will get even more functionality in an easier-to-use format.
What we’ve learned from this automatic Voice of the Customer research will soon be included in a full research article. For our valued clients and prospects, here’s a sneak peak:
- 50% of marketing leads receive no follow-up from sales.
- 15% of leads considered by the sales team as “bad” or uninterested actually want to be contacted immediately by the sales team.
- 30% of non-purchasers will be ready to purchase in six to nine months.
- 30-35% of customers will respond to a lead-management-generated Voice of the Customer survey, as compared to 10% for typical research projects.
- 80 to 90% of customers will opt-into a business’ marketing database for further communication.
- 80% of customers know what a company’s product does, but can’t recall the company’s name.
- 5% of customers will voluntarily refer a colleague for follow-up.

Look for more information about our research on our blog and in published media articles to come! visit our website.