Ever wondered what does NitroMojo mean?

Mojo – it’s what attracts customers to your brand. It’s the swagger which runs through your marketing and sales strategies that makes the market stand up, take notice and choose you.

But in today’s competitive business environment, the intangible qualities of a brand and its people may not be enough to drive the revenue you want. What you need is a boost, an injection, to take your efforts to the next level. Welcome to NitroMojo.

NitroMojo is a software program that contains the essential functionality that marketing and sales people need to do their jobs more effectively and efficiently. And, unlike CRM systems that require cumbersome implementation and management, as well as multi-department involvement, NitroMojo can be implemented for and by the people who need it. The NitroMojo team of technical experts and sales/marketing consultants will listen to how your processes work and customize the product to fit your needs – all for a price that sales and marketing leaders can afford.

When marketing and sales teams have this functionality at their fingertips, they’ll be able to:

• Identify the performance of any media or any campaign, tracking cost-per-lead, cost-per-sale and return on investment. This information can better arm marketing teams to respond to the changing needs of the target.
• Identify the strengths and weaknesses of inside, direct and distributor sales forces and help improve performance of all three.
• Receive prospect feedback on products, customer service and the sales cycle.
• Ensure that valuable leads are never lost through the marketing and sales processes.

Explore all the features of NitroMojo

NitroMojo for Sales

Now more than ever, there is pressure to close the deal and close it fast. For sales managers, holding internal and distributor sales forces accountable is the key to generating revenue. NitroMojo gives sales teams and distributor reps tools to stay organized and focused, while giving sales managers the business intelligence they need to hit their targets. With NitroMojo, sales reps and managers can:

• Enable workflow processes with internal teams and distribution channels.
• Measure progress toward making deals.
• Project sales targets.
• Understand who is and who is not performing.
• See hottest leads and update records with vital information.
• See all points of contact for any lead.
• Request fulfillment from marketing.
• Forward leads internally or to distributors.
• Measure success of distributor reps.

To explore all the features of NitroMojo, visit our website!

Voice of the Customer

While some lead management systems only capture data about the leads, NitroMojo automatically gets feedback from the leads with its patent-pending Voice of the Customer technology. This feedback from the market can dramatically improve the sales and marketing process, even helping to win back deals that may have been lost. With NitroMojo’s VOC technology, businesses can:

• Automatically trigger e-mails to those who purchased and those who did not to ask about their experiences.
• Know what’s working and what’s not in your sales and marketing process.
• Ensure responses reach the people in the organization that can really make a difference.
• Increase customer loyalty.
• Win back defecting customers.
• Reinvigorate “stale” deals with customer interaction.

To explore all the features of NitroMojo, visit our website!

NitroMojo for Marketers

There’s nothing better than having proof that your marketing strategies are working. But without a lead management system, how can you really know? NitroMojo gives marketers the tools to be confident in tactical choices, monitor the progress between marketing activities and closed sales and expand or change programs based on their success. With NitroMojo marketers can:

• Track leads brought in through various campaigns and media types.
• Measure the ROI on any campaign or any media, based on generated revenue.
• Score leads based on various factors unique to your organization.
• Forward leads to the right sales rep or distributor channel.

  To explore all the features of NitroMojo, visit our website!

What You’d Find Out from Your Customers If Only You’d Ask…

Customer feedback can increase your revenues. It can tell you about the performance of your sales force, the effectiveness of your marketing, the quality of your product and the power of your competitors.
But only if you do it right, and the perfect way to achieve this is Voice of the Customer feedback integrated with your lead management system.

Think about it…a lead comes in through marketing activities and is fostered through the sales process, either ending in a sale for your company or a decision to purchase another product (or not to purchase at all). That lead is a prime target for asking the questions you need to know to make your business better.

MillerPierce’s proprietary lead management tools have been helping customers get this automatic customer feedback for years. With the introduction of NitroMojo, a web-based lead management application set to launch in the beginning of 2010, users will get even more functionality in an easier-to-use format.
What we’ve learned from this automatic Voice of the Customer research will soon be included in a full research article. For our valued clients and prospects, here’s a sneak peak:
- 50% of marketing leads receive no follow-up from sales.
- 15% of leads considered by the sales team as “bad” or uninterested actually want to be contacted immediately by the sales team.
- 30% of non-purchasers will be ready to purchase in six to nine months.
- 30-35% of customers will respond to a lead-management-generated Voice of the Customer survey, as compared to 10% for typical research projects.
- 80 to 90% of customers will opt-into a business’ marketing database for further communication.
- 80% of customers know what a company’s product does, but can’t recall the company’s name.
- 5% of customers will voluntarily refer a colleague for follow-up.

Look for more information about our research on our blog and in published media articles to come! visit our website.

Maximize Your Mojo with Seven Best Practices

Mojo – it’s what attracts customers to your brand. But in today’s competitive business environment, the intangible qualities of a brand and its people may not be enough to drive the revenue you want. What you need is a boost, an injection, to take your efforts to the next level.
Ready for release at the beginning of 2010, MillerPierce introduces NitroMojo, an innovative lead optimization engine that is based on a decade of lead management experience. Read the whitepaper, Seven Best Practices of Lead Management, to learn how to maximize your lead management activity and the ways NitroMojo can help you do it.

For more information about the features of NitroMojo, visit our website.